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Pinky's Pizza Opens Friday: 11-11-11 at 11

Walnut Creek institution rises — like the dough, like the phoenix —  at new location on North Broadway.

Eleven-eleven-eleven. Opening at eleven a.m. and keep serving till eleven p.m.

The grand re-opening of Pinky's Pizza is set for Friday, 11-11-11 (and Veterans Day). on South Broadway when it closed three years ago.

It's already a Walnut Creek institution at its new location at 2085 North Broadway, based on a hungry Facebook following. One FB correspondent from Cheyenne, Wyo., lamented that he couldn't make the opening.

The new location is the former East Coast Pizza Bar & Grill. It's across the street from the Toyota dealership. The old location on South California Boulevard (across from present-day Trader Joe's) was a hangout for students from Las Lomas High (including a kid named Tom Beisheim and the current owner, Dan Lilly).

Tom Beisheim — the former owner and now the Pinky's publicist, historian and conscience — said Tuesday he's sweating many many details. Just a sample: the spice company isn't sure it can produce batches of sausage with the Pinky's recipe by Friday, so Beisheim is making plans for manual mixing of spices.

Beisheim is also making plans for a trial run Wednesday for VIPs — family, friends, investors.

"I made five large pizzas for employees last night," said Beisheim. "Some never ate at Pinky's before. I made pizza to show them how to do it."

Walnut Creek Patch was proud to get scooped (sliced?) on this story by Martha Ross in her Crazy in Suburbia blog. Martha was the founding editor of Walnut Creek Patch in 2010.

Pete Johnson November 08, 2011 at 09:31 PM
Great news. We can't wait to be regular customers again.
Dina Walsh November 08, 2011 at 09:42 PM
i'm excited pinky's is coming back, but is this really "breaking news"?
Paula Miller November 08, 2011 at 11:54 PM
Dina, Any news that is good news is "breaking news". This is a big story because it brings smiles to so many faces in Walnut Creek and besides, it is a very nice break from the back and forth of the Occupy folks who have dominated Patch for weeks now. One correction Lance.......Pinky's old location was on S. California not S Broadway.
Lance Howland (Editor) November 09, 2011 at 12:01 AM
Shoot. thanks, Paula. Does anyone else transpose California Blvd and Broadway in their minds? Mental bloc with me -- the two long thoroughfares that frame downtown.
Jojo Potato November 09, 2011 at 01:48 AM
Who's that kid? How will I know that I like him? But seriously Tom, it's great to have you back. Are you still living on Beisheim strett up the hill from Parkmead? Maybe I can drag out some old local farts, like Pete and Tom (the other) and come over. Good luck to your enterprise. Who's providing the games?
Jonathan Hawthorne November 09, 2011 at 02:33 AM
Lance- From the looks of the photo, the place looks great! I bet it'll be a hit on opening day because most people have the day off!
Creek Diva November 09, 2011 at 02:47 AM
Welcome back Pinky's!
Daniel November 09, 2011 at 05:20 AM
So glad that Pinky's is coming back to W.C.
David Cathey November 09, 2011 at 03:20 PM
On my way from Scramento,heck yeah its worth the drive!!!!!!!!!!!!!!!!!!
Alicia November 09, 2011 at 08:11 PM
I AM SO DARN EXCITED!! Thank you Pinky's People!... for making this happen.
WC-Independent November 09, 2011 at 11:33 PM
Pour me a cold one, I'll be there at 11:11am!
Jeanne Dodge November 10, 2011 at 01:11 AM
Lot's of great memories and so happy it's coming back. Jeanne Dodge
Lynda J. Calicura November 25, 2011 at 04:52 AM
Yeah!! We are so glad you are back. My hiusband B.C. and I are long time patrons of Pinky's. We will gladly make the drive from Martinez for a great pizza and salad.

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