Pinky's Pizza Opens Friday: 11-11-11 at 11

Eleven-eleven-eleven. Opening at eleven a.m. and keep serving till eleven p.m.

The grand re-opening of Pinky's Pizza is set for Friday, 11-11-11 (and Veterans Day). on South Broadway when it closed three years ago.

It's already a Walnut Creek institution at its new location at 2085 North Broadway, based on a hungry Facebook following. One FB correspondent from Cheyenne, Wyo., lamented that he couldn't make the opening.

The new location is the former East Coast Pizza Bar & Grill. It's across the street from the Toyota dealership. The old location on South California Boulevard (across from present-day Trader Joe's) was a hangout for students from Las Lomas High (including a kid named Tom Beisheim and the current owner, Dan Lilly).

Tom Beisheim — the former owner and now the Pinky's publicist, historian and conscience — said Tuesday he's sweating many many details. Just a sample: the spice company isn't sure it can produce batches of sausage with the Pinky's recipe by Friday, so Beisheim is making plans for manual mixing of spices.

Beisheim is also making plans for a trial run Wednesday for VIPs — family, friends, investors.

"I made five large pizzas for employees last night," said Beisheim. "Some never ate at Pinky's before. I made pizza to show them how to do it."

Walnut Creek Patch was proud to get scooped (sliced?) on this story by Martha Ross in her Crazy in Suburbia blog. Martha was the founding editor of Walnut Creek Patch in 2010.