Opinion: About Negative Campaigning

Letter to the editor: Without some kind of negative campaigning, incumbents would be essentially unbeatable.

By Douglas Home

Pursuant to Tuesday’s election results and recent articles and blogs regarding the dislike of negative campaign signs around Moraga, I would just like to raise a concept for everyone to consider.

Posting signs that read “Defeat Mendonca” is really no different than posting ones that read “No on Prop. 50.” As a candidate for political office, one must realize that they are making themselves the political commodity. As an incumbent, one must be prepared to run on his or her record and be willing to accept the fact that some people will not agree with the decisions they’ve made in their position. Stating  “No to X ” or “Defeat X ” on a 18” x 24” yard sign is done to simply grab your attention and hopefully get you to look into the issue or candidate further – and then make up your own mind. Apparently, this worked.

For those who insist on deeming this a personal attack issue, that idea is of your own making – and I couldn’t disagree more. You might consider that without some kind of negative campaigning, incumbents would be essentially unbeatable. Only those few who show up to Town Council meeting would ever see firsthand what their shortcomings are. And, “Absolute power corrupts absolutely” … let’s not forget.
And so, congratulations are in order to Mr. Arth, Wykle and Metcalf – two of three who will be much-needed fresh faces on the Moraga Town Council. Govern well, gentlemen, in the interest of the majority of your citizenry, and with careful cost/benefit analyses. Pursue not personal agendas to the contrary. Moragans are paying attention.

Douglas Home

Fritz 'Congodog' Stoop November 11, 2012 at 09:36 PM
And we wonder why youngsters today fail to think critically. It is because their parents never learned to do so. I cannot seem to imagine her children (no age mentioned) asking about the 'meaning' of a political sign. Are these high school kids? Middle school? I'm having trouble believing the scenario here, seems fabricated, using a child to make a very peculiar point about an adult in a highly contested political race. The irony here is fascinating and tremendously revealing about "K". Ms 'pot' meet councilwoman 'kettle'. Politics have become so cynical and aggressively negative that major news sources regularly have 'veracity assessments' about advertising and debate statements during campaigns. This assumes that the campaigns/candidates are all going to lie as they trash their opponents, they just want to measure 'how much' they trampled the truth while slandering their opponents. Yikes! You may want to hold off attempting to explain politically based motives to children, particularly in the context of how 'compassionate' they are.
Douglas Home November 12, 2012 at 04:40 AM
I saw a bumper sticker yesterday that read BEAT ARMY. It made me sick to my stomach that somebody would launch such a vicious a personal smear campaign against those poor soldiers.
Nice and Rough November 12, 2012 at 05:04 AM
Loony birds flock together.
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