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Council Looks At Downtown Branding and Trail Link

Walnut Creek City Council meets at 7 p.m. Tuesday at City Hall.

The Walnut Creek City Council at a Tuesday meeting will look at ways to finance the development of a branding guide by Walnut Creek Downtown.

The council meets at 7 p.m. tonight (Tuesday) in regular session at City Hall, 1666 N. Main St., after a scheduled 5:30 p.m. closed session to discussion labor negotiations and anticipated litigation.

Walnut Creek Downtown is developing the branding plan with a consulting firm, Civitas. A city staff reports states: "The Brand Style Guide moved up as a priority to be in sync with the City’s wayfinding signage efforts currently underway and to coordinate with the Convention & Visitor’s Bureau marketing efforts."

For the entire effort, staff is recommending the city reallocate $38,000 of unused contract funds and authorize a loan of $62,000 to cover the costs of developing a Brand Style Guide and "completing the second phase of activities associated with forming a Property-Based Business Improvement District."

Also on the agenda is a proposal for the city to enter into a memorandum of understanding with Contra Costa County and the city of Lafayette to study a regional trail link between the Lafayette-Moraga Trail on Pleasant Hill Road, Lafayette, and the Iron Horse Trail on South Broadway in Walnut Creek. The study is to be funded with a $198,000 grant from the Measure J, Transportation for Livable Communities program.

If connected the trail system would connect most of Lamorinda with Central Contra Costa and the San Ramon Valley.

Jim December 18, 2012 at 03:41 PM
So we don't have money to protect our children while they are in school but we have $100,000 to help business owners rename downtown??? Shocking incompetence. And please save the usual "this money can only be spent on this or that" garbage. When the council wants to find money to fund pet projects or special interests they always find it somewhere. Being the only city in central contra Costa County without a police presence in our schools because of "funding cuts" is unacceptable.
Jojo Potato December 18, 2012 at 03:59 PM
Sell the library!
Mary S. December 19, 2012 at 05:15 AM
When did our local government become a bank? Why doesn't this private organization (DBA) go to a bank like everyone else? I know there are political donors to be repaid but this is pretty shady when our city has more important priorities that impact actual residents.
michael frederick December 19, 2012 at 09:13 PM
Mary, what would be the point of having a business / art / library / open space political coalition, if it didn't prioritize these concerns at reason's expense? That's the whole point, isn't it? How else could we, as a city, take $13M to build a commercial parking garage by naming it "library"? Such special interest cross-pollination is the ONLY recognized currency downtown. As someone who owns more residential and downtown than most, I find the propaganda that downtown fixation equates to higher home values humorous. There are words to describe places where resident concerns live: Danville, Alamo, Lafayette, Orinda, Moraga ... Other words describe places where the indiscriminate redevelopment WC City Hall pushes governs: Concord. The iconic WC photos on the front covers of our history books have people, specifically kids, standing in front of commercial promotions. WC is all about the future and putting its people first -- that's why it's been bludgeoned, disfigured, and left in a ditch. That's why Ms. Regalia felt the need to raze the most historic building in the city for shopping. She can't comment further on WC but, she'd like to enlighten all with a report on her meeting with the unelected at ABAG... By hook and crook, it's kind of ironic that WC is under attack by those who govern it. I agree with Jim, public schools are increasingly under terrorist attack and ignoring such 21st century realities is the height of un-Walnut Creeky.
Wally Creek 1 December 19, 2012 at 10:57 PM
this never ceases to amaze me, the same five people get on this site and bitch about anything that is done in the city...Michael Fredrick are you kidding me in the wake of the ct shootings your going to compare the city council to terrorists. How about a new years resolution for you, stop bitching about everything and everybody, stop taking a holier than thou attitude and if you want to fix something in this town, Do it. Don't hide on patch and vilify anybody that has an opinion contrary to yours. Run for city council, wedel did it. You are the falsest of prophets a phony who smells of the decrepit stench of anger and pettiness. I would tell you to go home but then you would rant about how your parents were neighbors of general ygnacio...your an idiot.
Wally Creek 1 December 19, 2012 at 11:01 PM
And I can't wait for your four cronies to jump me and call me a commie, for not supporting the police, for thinking that even if you disagree with building a new expensive library the solution isn't to cut your nose off and close it...the city is a vibrant center of commerece with great schools a stong and connected comunity and great employers. I repeat you are an idiot. I can't wait to continue to repeat that as long as you post your drivel on patch... by the way the best way to spend money for the city would be to investigate all the health violations at your senior home...Hey MF do you practice law out of a suitcase?
Kelly Holland December 19, 2012 at 11:24 PM
I have never posted on Patch so I am not part of the "five" you refer to. I am however the parent of three children attending Walnut Creek schools (1 at Las Lomas and 2 at Muirwood). I have also been a longtime PTA volunteer. Say what you will Mr. Wally Creek but a great number of parents I have talked with since the shootings have educated ourselves about the steps our schools and police are taking to keep our kids safe. What we have learned about Walnut Creek is disturbing. I am generally apolitical but when my friends in the Rudgear neighborhood tell of School Resource Officer's patrolling the Monte Vista campus in Danville or stopping by the elementary schools like Alamo School they are rightfully reassured. Everything I have learned points to our police force being understaffed. The problem is that the city leadership hasn’t made the safety of our families enough of a priority. Is it right that Ygnacio Valley High in Concord has a School Resource Officer but down the road Northgate in Walnut Creek does not (both MDUSD)? Supporting businesses is great but some of us have legitimate concerns about the safety of our children. We should not be shouted down simply because we disagree with how the elected body that has the power to change it is failing to address the issue.
Wally Creek 1 December 20, 2012 at 12:37 AM
Kelly, You make a strong and valid point, it would be informative to see the type of posts Mr. Frederick makes to understand my bile to his comments. If you feel that it is a priority for the police department to add a community liaison and resource officer at the schools, then you as a volunteer at the PTA know the appropriate course of action to do so. Michael Frederick https://fmichaelhansonlaw.com/Medi-Cal_Attorney_Profile.html is the worst kind of rabble rouser, the people he attacks have children that either attend or have attended the schools of walnut creek, you know these people as people like yourself, vested in this community, with only good intentions, Michael Hanson just know them as people who constrict the zoning of his inherited properties, as people who may tax his inherited business. Let me assure you he does not care about our schools, he cares about pissing on anybody that works for the city or anybody that cares but doesn't agree with him. I think that the schools should not only have a community outreach officer (who by the way is not a security officer) but also an appropriate number of administrators. I do not intend to shout you down. I encourage you to speak up. I in fact laud you for your actual investment of time in the community. I intend to call a spade a spade, J Michael Hanson is an idiot. I would prefer he went ahead and pulled his head out of his own posterior....Kelly I look forward to hearing more of your thoughts on these subjects.
michael frederick December 20, 2012 at 10:09 AM
Wally, I'm glad to see someone of your age is still swinging away. Does Michael Hanson run the retirement home you live in? I sense a desperate need to attack this villain but, doesn't it matter that I'm not Michael Hanson? A little bit? I sense you really want a piece of this guy, as you contort an expression of concern over school safety to attacking council as "terrorists." That's a bit of a stretch, isn't it? I'm sorry, but I don't think many will be concerned over commentary predicated upon such misunderstanding. I don't expect anyone will feel the need to "jump" you. Good luck with the Hanson thing.

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